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Strategy

How smart brands make better decisions on logistics, growth, channels, and everything in between.

Business Economics

+1

Why Premium Home & Garden Brands Stall Between $2M and $10M

May 26, 2026

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10 min read

Why Premium Home & Garden Brands Stall Between $2M and $10M

Ten patterns from inside the warehouse. If three or more describe you, the problem is bigger than you think, and almost certainly not where you have been looking for it.

Steve Thomson
Steve Thomson

Strategy

Why I Told a Business Owner Not to Hire Us

May 12, 2026

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1 min read

Why I Told a Business Owner Not to Hire Us

How many 3PLs tell potential clients to invest elsewhere? Sometimes that's exactly the right advice.

Steve Thomson
Steve Thomson

Strategy

"DOH! We Saved 13¢ to Spend $2.36"

May 7, 2026

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2 min read

"DOH! We Saved 13¢ to Spend $2.36"

This is what happens when you optimize for the wrong metrics. Most brands make logistics decisions exactly like this.

Steve Thomson
Steve Thomson

Under the Surface: The Sweetwater Logbook

From the warehouse floor, not the stage: inside intel on what successful brands are really doing to win in the US market.

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