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Business Fundamentals

What happens when things go wrong, and how to make sure they don't. Real stories from inside the supply chain.

Business Fundamentals

A Sale Isn't Revenue. It's a Liability. Ask Any Accountant.

May 7, 2026

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1 min read

A Sale Isn't Revenue. It's a Liability. Ask Any Accountant.

Until that sale is fulfilled and the customer receives what they paid for, you haven't made money. You owe money. It's literally a liability on your balance sheet.

Steve Thomson
Steve Thomson

Under the Surface: The Sweetwater Logbook

From the warehouse floor, not the stage: inside intel on what successful brands are really doing to win in the US market.

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